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Follow these simple steps and your website will be search engine friendly and search engines will reward you by giving your site relevance higher – and higher average relevance by search engines
1. Know what you want from your website. Have a clear vision of your strategic objectives for the site. Are you the desire to inform potential customers about your product or service? Are you really hope to achieve sales from the website? Are you hoping to attract visitors to visit your store? Are you trying to demonstrate the superiority of your product or service over another? Clear expectations will lead to better results.
2. Know your potential visitors – what are they looking for? What words might they use when searching for you. It is not enough to say “widgets” – it is much better to say “Vancouver Widgets” or “Red Widgets”. Knowing your visitors, you can develop better content for them and you can identify the keywords you target your site to rank well with.
Develop a set of 20 – 30 keywords or keyword phrases (for example, “Widgets Vancouver is a key phrase). The more the better, but remember that they must be words your potential customers actually use. Not the words you use. Remember that your visitors are not as informed as you and often starting with a minimum of understanding of what they want. For example, “the manufacturer Widget Vancouver” as a keyword is probably better than “Precision assembly Widget.”
3. Content is king – always focus on creating content written on your website that informs visitors of who you are, what you do, how you do it, why they should choose what you and makes you different. The general rule is, if it is interesting and useful for your visitors and search engines consider it. Make sure your keywords are widely used throughout the content.
4. Build your site to take advantage of the construction on the characteristics of HTML that search engines to study. These include <META> tags, <H> heading tags, the tags <TITLE>, <ALT> tags for images, descriptive text in hyperlinks (for example, “Widget Gallery” rather than “click here”) and descriptive file names.
5. Layout of your sites to provide clear text-based links that are consistent navigation on each page. It is easier for search engines and visitors. If the search engine can not follow your links, your visitors probably can not either. Also, your important information, particularly rich in keywords text at the top and bottom of each page. Many search engines only read the first and last 200 characters on a page. Always have a double set of text-based navigation links at the bottom of the page.
6. Encourage other sites to link to you, ideally with keyword rich text-based, as “the best Vancouver widget manufacturer. “Google in particular, gives a lot of relevance to the number of links to a site.
7. Never engage in unethical practices of search engines. May these help in the short term but ultimately you banned. These include, hidden text (same color as the background), the overuse of keywords, hidden links, Web pages and mirrors. Visit the resources section of our Web site for more information about these practices.
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